branding

noun
🔊/ˈbrændɪŋ/
🔊/ˈbrændɪŋ/
[uncountable]
jump to other results
  1. the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them品牌创建
    • He sees contemporary branding as ‘service with personality’.他将当代品牌视为“个性服务”。
    • This marketing campaign is the most remarkable branding exercise of all time.此营销活动是有史以来最出色的品牌推广活动。
    see also co-brandingTopics Businessb2
    Oxford Collocations DictionaryBranding is used before these nouns:
    • campaign
    See full entry