an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something（为引人注意或诱人购买而搞的）花招，把戏，噱头- a promotional/publicity/sales gimmick以推销／宣传／销售为目的的花招
- We don’t use gimmicks to sell our products.我们不使用头来销售我们的产品。
- The promise of lower taxation may have been just an election gimmick to gain votes.减税的承诺或许只是争取选票的一种手法。
- a new gimmick to encourage people to go to the cinema鼓动大众去看电影的新噱头
Topics Businessc2Oxford Collocations Dictionaryadjectivephrases- just a gimmick
- nothing more than a gimmick
- only a gimmick
- …
See full entry Word Origin1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’.