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gimmicky

adjective
🔊/ˈɡɪmɪki/
🔊/ˈɡɪmɪki/
 (often disapproving)
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  1. using an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something（为引人注意或诱人购买而搞的）花招，把戏，噱头
    • a gimmicky idea鬼主意
    Topics Businessc2