a US make of jeans （美国）李维斯牛仔裤 CultureLevi's are produced by Levi Strauss Associates, Inc. They were first made during the gold rush by Levi Strauss (1829-1902), who was born in Germany. He had started a company making tents in 1853 and then began to produce tough work clothes in 1873. Levi's became fashionable in the 1960s and are now sold all over the world.Word Origin1920s: named after Levi Strauss, original US manufacturer in the 1870s.