the extent of knowledge of a company or product among consumers, compared with their knowledge of others of the same type 心理份额，心理占有率（指公司或产品相对于同类为消费者所了解的程度） the battle for mindshare 心智争夺战 mindshare gains 心智分享 The old media have to deal with decreased mindshare. 旧媒体必须处理减少的心态共享。