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pain point

noun
🔊/ˈpeɪn pɔɪnt/
🔊/ˈpeɪn pɔɪnt/
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  1. a problem or difficulty, usually one identified by a business as one that it can provide the solution to
    • It was a product that solved a very real pain point for consumers.这是一种解决了消费者非常痛苦的产品。