←

price point

noun
🔊/ˈpraɪs pɔɪnt/
🔊/ˈpraɪs pɔɪnt/
(business商业)
jump to other results
  1. one of the possible prices that a company can charge for a product or service in order to create a high demand for it
    • They don't want to cheapen the brand by going with a lower price point for their new car.他们不想通过降低价格购买新车来降低品牌价格。