soft power

noun
🔊/ˈsɒft paʊə(r)/
🔊/ˈsɔːft paʊər/
[uncountable]
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  1. a way of dealing with other countries that involves using economic and cultural influence to persuade them to do things, rather than military power
    • The country's soft power and growing economy allow it to dominate the region.该国的软实力和不断增长的经济使其可以主导该地区。
    compare hard power