a place or situation in which a business has contact with its customers We need to provide a consistent experience for customers, not only online but at every touch point. 我们需要为客户提供一致的体验，不仅是在线的，而且是在每个接触点。
something that you already know that helps you understand a situation or explain something to somebody 参照物；参考依据 Music has always been a cultural touch point. 音乐一直是文化的接触点。