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trade name

noun
🔊/ˈtreɪd neɪm/
🔊/ˈtreɪd neɪm/
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  1. (also brand name)
     the name given to a product by the company that produces it （公司的）商号，牌号，字号
  2. a name that is taken and used by a company for business purposes（公司的）商号，牌号，字号
    • The company uses the trade name Marubeni in the US.公司在美国使用“丸红”商号。