vanity plate

noun
🔊/ˈvænəti pleɪt/
🔊/ˈvænəti pleɪt/
(North American English)
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  1. a license plate on a vehicle that shows a combination of letters and numbers chosen by the vehicle's owner
    • a vanity plate on his truck that says ZEN卡车上的一块标有ZEN的梳妆板