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Wheaties™

noun
🔊/ˈwiːtiz/
🔊/ˈwiːtiz/
[plural]
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  1. a US breakfast cereal made of wheat. It is advertised as ‘The Breakfast of Champions’. The packs carry pictures of successful sports people and teams. Wheaties were first produced in 1924 and were particularly popular in the 1930s and 40s.