an advertisement on television, on the radio or on a website（电台或电视播放的）广告
a TV/television commercial电视/电视广告
a radio commercial广播广告
a Republican campaign commercial共和党竞选广告
The marketing campaign is starting with four online commercials.市场营销活动从四个在线广告开始。
in a commercialactors in commercials广告中的演员
She began her career appearing in commercials.她的职业生涯开始出现在广告中。
commercial for somethingHe did a number of commercials for major brands.他为主要品牌做过许多广告。
Synonyms advertisementadvertisement
publicity
ad
commercial
promotion
trailer
These are all words for a notice, picture or film telling people about a product, job or service.
advertisementa notice, picture or film telling people about a product, job or service; an example of something that shows its good qualities; the act of advertising something and making it public:
They ran advertisements on TV and on social media.他们在电视和社交媒体上投放广告。
Dirty streets are no advertisement for a prosperous society.肮脏的街道绝不是繁荣社会的景象。
publicity[U] the business of attracting the attention of the public to somebody/something such as a company, book, film, film star or product; the things that are done to attract attention:
She works in publicity.她从事宣传工作。
There has been a lot of advance publicity for her new film.她的新电影尚未上映即大加宣传。
ad, advert(informal) a notice, picture or film telling people about a product, job or service:
We put an ad on that website.我们在该网站上刊登了广告。
an ad for a new chocolate bar新品种巧克力棒的广告
commercialan advertisement on television or on the radio.指电视或电台播放的广告
promotiona set of advertisements for a particular product or service; activities done in order to increase the sales of a product or service:
a special promotion of local products当地产品的特别促销活动
She works in sales and promotion.她从事销售和推广工作。
trailer(especially British English) a series of short scenes from a film or television programme, shown in advance to advertise it.
Patterns
(a/an) advertisement/publicity/ad/commercial/promotion/trailer for something
a TV/television/radio/cinema advertisement/ad/commercial/promotion
an online/internet advertisement/ad/commercial/promotion
to run/show a(n) advertisement/ad/commercial/trailer
Collocations TelevisionTelevision电视Watching观看
watch television/TV/a show/(British English) a programme/(North American English) a program/a documentary/a pilot/a rerun/a repeat看电视／电视节目／纪实电视节目／试播节目／重播的电视节目
see (especially British English) an ad/(especially North American English) a commercial/the news/the weather看广告／新闻／天气节目
catch/miss a show/a programme/a program/an episode/the news看／错过电视节目／电视连续剧的一集／新闻节目
pick up/reach for/grab the remote (control)拿起／伸手去拿／抓起遥控器
change/switch channel换频道
surf (through)/(especially North American English)flip through/(especially British English)flick through the channels快速浏览电视频道
sit in front of/switch on/switch off/turn on/turn off the television/the TV/the TV set坐在电视机前；开／关电视
show a programme/a documentary/an ad/a commercial播放电视节目／纪实电视节目／广告
screen a programme/a documentary播放电视节目／纪实电视节目
run an ad/a commercial播放广告
broadcast/(especially North American English)air/repeat a show/a programme/a documentary/an episode/a series播放／重播电视节目／纪实电视节目／电视连续剧的一集／系列节目
go out/air/be recorded live现场直播／录制
attract/draw (in)/pull (in) viewers吸引观众
be a hit with viewers/audiences/critics受到电视观众／观众／评论家的喜爱
get (low/high) ratings有（低／高）收视率
Appearing演出
be on/appear on television/TV/a TV show在电视上／电视节目中露面
take part in a phone-in/a game show/a quiz show/a reality TV show参与热线直播节目／游戏节目／智力游戏节目／电视真人秀
host a show/a programme/series/a game show/a quiz show/a talk show/(British English) a chat show主持电视节目／系列节目／游戏节目／智力游戏节目／访谈节目
be/become/work as a/an (British English) TV presenter/talk-show host/sports commentator/anchorman/(British English) newsreader是／成为／当电视节目主持人／访谈节目主持人／体育运动实况解说员／新闻节目主持人／新闻播音员
read/present the news播报新闻
appear/perform live (on TV)（在电视上）现场表演
Programme-making节目制作
do/film/make a show/a programme/a documentary/an episode/a pilot/a series/an ad/a commercial拍摄电视节目／纪实电视节目／电视连续剧的一集／试播节目／系列节目／广告
work on a soap (opera)/a pilot (episode)/a sitcom制作肥皂剧／试播节目（的一集）／情景喜剧
write/produce a drama/sitcom/spin-off/comedy series写／拍摄戏剧／情景喜剧／电视系列剧的派生作品／喜剧连续剧
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market(= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans(= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards(= large signs) by the side of roads. Flyers(= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads(= advertisements across the top or bottom of a page), pop-ups(= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements(= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons(= pieces of paper enabling people to buy products at a reduced price).
Extra Examples
She ended up doing commercials, which ironically revived her acting career.她最后只好去拍广告，具有讽刺意味的是，这却让她的演艺事业获得了重生。
She's in a commercial for cars.她出现在一个汽车广告中。
The commercial features a moody young man.这个广告主要讲的是一个情绪多变的年轻人。
The commercial features a teenage girl with spots.这个广告描绘的是一个脸上长粉刺的十几岁女孩。
The company has made commercials for leading sportswear manufacturers.这家公司为主要的运动服装生产商制作过广告。